I didn't become an operator by reading about it. I became one by living it.
For over a decade, I was on the inside of a multi-generational, multi-billion-dollar family enterprise. I started in the trenches—learning the business from the ground up—and eventually rose to lead operations across a portfolio that spanned manufacturing, industrial services, hospitality, and real estate.
I've built hotels from the ground up. I've restructured struggling business units. I've sat in the boardroom and on the factory floor. I've navigated the complex dynamics of family business, where strategy and emotion are always intertwined.
But the most important thing I learned wasn't about systems or processes. It was about clarity.
I discovered that most business problems aren't really strategy problems. They're clarity problems. Leaders are flying blind—not because they lack intelligence or ambition, but because they lack a shared reality. Everyone has a different story about what's happening. The numbers don't match the narrative. Decisions are made in the dark.
When I left the corporate world to advise other leaders, I brought this insight with me. I realized that my job isn't to give people more advice. It's to give them visibility. To connect what is often kept separate—the numbers, the operations, and the human behavior—and produce a picture of reality that everyone can trust.
That's what I do now. I help CEOs, founders, and family business leaders install the operating clarity they need to lead with confidence.
I believe that clarity is the foundation of great leadership.
Most leaders don't fail because they lack vision. They fail because they can't see if their vision is actually being executed. They're surrounded by reports, dashboards, and meetings—but none of it tells them the truth. They're making decisions based on incomplete information, conflicting stories, and gut feelings.
My job is to change that. I connect what others keep separate:
Financial data tells part of the story, but only if you know which numbers to trust and how to read them.
Processes, workflows, and systems are where strategy meets reality. This is where execution lives or dies.
Behind every operational breakdown is a human dynamic—incentives, relationships, communication gaps. You can't fix the system without understanding the people.
"When you connect all three, you get something rare: a shared reality. A picture of the business that everyone—from the CEO to the front line—can see and trust."
My work has been recognized by leading business publications and organizations around the world.
An invitation-only community for successful business owners and leaders.
Recognized for leadership and operational excellence.
Profiled as a leading business executive in the region.
Contributed to global conversations on business and leadership.
Led operations for a $1B+ multi-generational family enterprise across manufacturing, industrial services, hospitality, and real estate.

When I'm not working with clients, I'm usually thinking about how to make complex things simple—whether that's in business, in life, or in the kitchen.
I'm a lifelong learner, a voracious reader, and someone who believes that the best ideas often come from unexpected places. I've lived and worked across the Middle East and the United States, and I bring a global perspective to everything I do.
I'm also deeply committed to helping the next generation of leaders—especially women in business—find their voice and their path. I know what it's like to be underestimated, and I know what it takes to prove people wrong.
If you're curious, driven, and ready to do the hard work of building something meaningful, I'd love to connect.
Whether you're a CEO seeking clarity, a family business leader preparing for the next chapter, or simply someone who resonates with my story—I'd love to hear from you.