End Constant Firefighting. Lead with Systems. Grow Without Burnout.
I help family-business CEOs eliminate cost chaos by installing scalable systems and reshaping the leader behind them—so growth feels inevitable, not exhausting.
Transformed a burned-out CEO into a visionary operator again.
Led a US $1 B+ Group
4,500 Employees Managed
Protected US $40 M Cash Flow
Forbes “Most Influential Arab Woman”
I help family-business CEOs
eliminate cost chaos fast
and scale profitably — without
burning out in the process.
With two decades of work
leading a $1.3B group,
I share practical strategies and
hard-won insights that turn
firefighting into sustainable growth.
If you're facing cash drains,
decision blocks, or flat revenue
despite having a busy team,
you’ll find proven systems here
to reclaim time and profit,
boost your margins with ease,
and build a business that
works for you — not
the other way around.
Get insights and strategies that help family-business CEOs eliminate chaos and scale with clarity.
You’ll walk away with clarity—even if we don’t work together.
This is a personalized partnership—not a template. We’ll discuss your context and explore whether this is the right fit.
I’m so happy you’re here.
Now that we’ve connected, my goal is simple: share the practical strategies and hard‑won insights that turn operational chaos into disciplined, scalable growth.
SShort on time? Start with the Consulting page—or simply book a call and let’s talk.
Now that you found me, there is a bridge connecting us! There will be a lot happening on this bridge. Be it through my newsletter, Instagram account, or right here on the website, I’ll be sharing with you my thoughts, experiences, inspirations, and a whole bunch of solutions to give as much meaning to our connection and the time we get to spend together. If you don’t have much time to spare right now, here’s me in a nutshell. Born, raised, and based in Kuwait, I’ve spent most of my professional life in global corporate leadership roles. I’ve always had a lot of energy, which naturally led to me being a high-performance professional. While developing my career, I sensed a greater calling, one that transcended geography, culture, and industry. That’s when I started building bridges from within myself to the world outside, creating pathways to achieve my ultimate goals as a human being. Today, I am here to serve anyone ready and willing to do the work required in a journey of personal growth – the type of growth that positively impacts every aspect of your life, everyone you encounter, and the planet we all share. One of my greatest ambitions is to help nurture future generations to become leaders who build a sustainable world filled with creative solutions, a world in which everyone has access and opportunities to learn, develop and contribute. I’d love for you to join me on this quest. If you have more time on your hands, there’s more to read on the about section.